RG creates and develops relationships between people, companies, government agencies, and their target audience. It is RG's objective to identify the best target audience where the client's goals will best succeed whether they are private individuals, institutions, companies, the press or media. RG aims to uphold the reputation of the client by helping to create a specific identity. This is achieved through a well-targeted and implemented communication campaign, which plays a leading role in perception and reputation of the client. RG plans the most appropriate communication strategies to achieve the goal at hand.